A few case studies…

 

For Brands Looking

For Investment:

When Peanutbutter & Co started, it was truly unique and had an incredibly strong connection with its customers. But the brand began to struggle on shelves and needed help proving the strength of the brand to potential investors’ investment. We conducted an I-Factor study to extract inherent insights and predict the potential impact of the brand so PB&Co could approach potential investors with solid data and insights to support their case.

 

For Brands Looking For Modernizing Their Data Infrastructure:

Explore Cuisine was expanding its distribution across the US but needed a singular place that stores all of the data. By aggregating all of their data onto the I-Factor platform (including sales, purchase, buyer, and distribution data, to name a few), Explore was able to get an accurate read on their business across channels and retailers, in one single dashboard.

For Brands Looking For Increased Retail Distribution:

Tattoo Hot Sauce wasn’t getting the consumer traction it deserves and needed a boost to get the brand trending with consumers and gain more distribution at Walmart. We launched an I-Factor study to discover the impact this brand will have on consumers and to prove the potential the brand will have for retailers.

 

For Brands Looking For A Refresh/Rebrand:

McCormick Spices needed to quickly refresh the brand to appeal to younger consumers, since their core target was aging out of the category. We launched an I-Factor study to learn about these younger consumers and their relationship to the brand, in order to understand and overcome barriers.

For Brands Looking For Messaging/Packaging Optimization:

Fullgreen, a well-established rice alternative brand, was looking to grow in the US and launch four new flavors among Walmart and other retailers. They needed insight into consumer perception around rice alternatives, as well as their preference for these new products to guide the launch. Our I-Factor study helped to inform which products will lead to increased excitement and sales and ensure a successful launch.