The data and insights to make your brand Irresistible IN HALF THE TIME FOR HALF THE COST 

GET THE MONEY. GET THE DISTRIBUTION.

Get the funding and distribution your brand needs with data and insights you can afford. Because small brands deserve big thinking and now they can have it.

I-Factor makes an impact at shelf and on the bottom line by unlocking your consumer subconscious to reach your brand’s true potential. It integrates the reliability and scale of quantitative data, the depth and insight of qualitative research and the real-time benefits of social listening, all on one platform.

Over 100 Brands Benchmarked

Benchmark Categories

I-Factor has benchmark data for over 100 brands in more than 26 categories — and growing! Each study is customized to measure the thoughts, feelings, and perceptions of your current and future consumers. A full analysis can happen in a matter of weeks.

Baby Food

Bourbon & Whiskey

Bread

Cereal

Coffee

Crackers

Dairy Alternatives

Fast Casual

Fast Food

Frozen Foods

Honey

Hotels

Ice Cream

Iced Tea

Jams

Juice

Microwave Dinners

Nutrition Bars

Pain Relievers

Pasta

Peanut Butter & Spreads

Pet Food

Pharmacy

Pizza

Retail

Sandwiches

Sparkling Water

Spices

Vitamins

Yogurt

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