Unlock Your Brand’s True Irresistibility
Grow / Maintain Distribution
Know Your Target
Reveal Your Brand Story
Identify Points of Differentiation
Guide Media and Messaging
Track Real-Time Social Sentiment
The I-Factor Difference
The consumer-to-brand relationship is more complex than ever. That’s why brands need I-Factor. I-Factor is the ‘best-of-the-best’ in market research. It integrates the reliability and scale of quantitative data, the depth and insight of qualitative research and the real-time benefits of social listening, all on one platform.
This critical combination of data, insights, and timeliness makes I-Factor the only tool for a complete, objective view of your relationship to your consumers. When it comes to building long-lasting consumer connections, proving value to investors, or winning over retailers, today’s brands need I-Factor.
Over 100 Brands Benchmarked
I-Factor has benchmark data for over 100 brands in more than 26 categories — and growing! Each study is customized to measure the thoughts, feelings, and perceptions of your current and future consumers. A full analysis can happen in a matter of weeks.