The data and insights to make your brand Irresistible IN HALF THE TIME FOR HALF THE COST 

The I-Factor Difference

The consumer-to-brand relationship is more complex than ever. That’s why brands need I-Factor. I-Factor is the ‘best-of-the-best’ in market research. It integrates the reliability and scale of quantitative data, the depth and insight of qualitative research and the real-time benefits of social listening, all on one platform.

This critical combination of data, insights, and timeliness makes I-Factor the only tool for a complete, objective view of your relationship to your consumers. When it comes to building long-lasting consumer connections, proving value to investors, or winning over retailers, today’s brands need I-Factor.

Over 100 Brands Benchmarked

Benchmark Categories

I-Factor has benchmark data for over 100 brands in more than 26 categories — and growing! Each study is customized to measure the thoughts, feelings, and perceptions of your current and future consumers. A full analysis can happen in a matter of weeks.

Baby Food

Bourbon & Whiskey

Bread

Cereal

Coffee

Crackers

Dairy Alternatives

Fast Casual

Fast Food

Frozen Foods

Honey

Hotels

Ice Cream

Iced Tea

Jams

Juice

Microwave Dinners

Nutrition Bars

Pain Relievers

Pasta

Peanut Butter & Spreads

Pet Food

Pharmacy

Pizza

Retail

Sandwiches

Sparkling Water

Spices

Vitamins

Yogurt

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