Our Research Capabilities

Studies We Offer

We have a wide range of different research studies, from customer segmentation surveys to brand trackers and everything in between. We also have the capability to customize your survey so you can get the data and insight you need.

Customer Journey Survey

 

Foundational for any brand is knowing the consumer’s pathway to purchase. This includes everything from the moment the consumer realizes they might want to buy a product, through the post-purchase use of the product. This study is key to understanding the process consumer’s go through when buying your product and therefore is essential to understanding the consumer touch-points most beneficial to your brand.

Customer Experience Survey

 

A brand’s success is partially a function of how satisfied the customer is with the brand. Therefore, it is critical to understand where your brand is exceeding expectations and where it is not. Keeping a close eye on your experience report card is the only way to ensure the continued growth of your brand.

Customer Segmentation Survey

 

​​Brands serve many different kinds of people. There are a number of personality types, need-states, and occasions that divide your core customer into different segments. Only by identifying the different segments can you truly understand what your customers need from your brand. This knowledge will allow you to better serve your customer and grow in the category. 

Brand Tracker Survey

 

Monitoring your brand is like monitoring your health—you need regular check-ups. Tracking your brand and your competitor’s performance is the only way to protect yourself from disruption in the category. Brand trackers are essential to making sure you’re staying ahead of the curve.

Brand Equity Survey

 

What is your brand worth? What does it stand for? How much does the consumer prefer your brand over the generic version? These are the questions answered in a brand equity survey. To effectively manage your brand, you need to know how your brand sticks out in the mind of your consumer—especially relative to your competition.

Product Choice Modeling Survey

 

Should you create a new product or make an incremental improvement on an old one? Product choice modeling allows us to simulate how products will perform in market relative to competitor products. By mimicking the shopping context, consumers will be asked to select which products they would buy and why.

Pricing Sensitivity Survey

 

Want to pick a price to optimize revenue or to optimize trial by consumers? Picking a price point is hard from both a strategic standpoint and a mathematical standpoint! Make sure you’ve done research to fully vet how your product price will perform in your categories competitive landscape.

Ad Tracker Survey

 

Want to know if your ads are having the desired effect? Our ad trackers will measure everything from increases in marketing funnel metrics to new associations you want to forge. Ad trackers are a key method to ensuring you’re keeping an eye on your ads’ ROI.

Creative Testing Survey

 

Before launching your creative in market, have it tested. Testing creative before launch allows you to optimize your communications to maximize its impact. It also helps identify any red flags that can lead to a brand disaster if not fixed.

Employee Engagement Survey

 

Employees are a company’s biggest asset. They are the ones often interfacing with customers and therefore foster the relationship between the customer and the brand. To make sure you’re continuing to keep your brand ambassadors, employee engagement surveys allow employees the chance to voice what they like and what they don’t like about a brand’s internal culture. Identifying internal frustrations and barriers is key to eliminating potential drivers of employee churn.

 

Data Infrastructure, Pipelines, ETL & Aggregation:

We know the more data the better. That’s why we help our clients manage their data infrastructure. We can aggregate your data into succinct, customized dashboards from Marketing Mix Models, to Distribution Maps, so you can easily access all data at once in one streamlined place.

 

Our Top Used Dashboards

  • Paid Social Performance

  • Retail Distribution Dashboard

  • Product Velocity Dashboard

  • Marketing Mix Model Dashboard

  • Product Review Dashboard

 

Don’t see what you’re looking for?

We create custom dashboards to clients’ needs in low cost and agile ways.