HOW IT WORKS?

I-Factor® shows your brand’s true potential.

Each I-Factor study begins with an extensive survey that quantifies the relationship between you and your consumers. Our process has been tested and developed to deliver a thorough analysis and insightful results. Your I-Factor scores let you compare your brand to specific competitors or the category as a whole.

QUANTITATIVE ANALYSIS

Your I-Factor Scores are derived from our proprietary definition of the modern consumer relationship — the three C’s of Irresistibility: Comprehend, Crave, and Craze. With these scores, you can objectively demonstrate your brand’s value to investors, retailers, and other stakeholders.

QUALITATIVE ANALYSIS

With image-based methodology, I-Factor Metaphor gives you a window into the subconscious thoughts, feelings, and drivers of your consumers. Our digital platform accesses a remarkably large sample set, providing a deeper understanding of the decision-making process — the WHY behind the BUY.

QUALITATIVE ANALYSIS

With image-based methodology, I-Factor Metaphor gives you a window into the subconscious thoughts, feelings, and drivers of your consumers. Our digital platform accesses a remarkably large sample set, providing a deeper understanding of the decision-making process — the WHY behind the BUY.

SOCIAL SCORING

The I-Factor Social tool aggregates relevant conversations from various leading platforms in real-time giving you an instant view of what’s irresistible and what’s not. With these scores, you can evaluate changes in your consumer relationship on a day-to-day basis.

BRAND METRICS

It all comes down to your bottom line. I-Factor Predict can show you how a shift in your I-Factor score will affect purchase frequency, product quantity, brand engagement, and recommendation. That helps you make better investments and quantify your brand’s potential to investors, retailers and even internal stakeholders.

BRAND METRICS

It all comes down to your bottom line. I-Factor Predict can show you how a shift in your I-Factor score will affect purchase frequency, product quantity, brand engagement, and recommendation. That helps you make better investments and quantify your brand’s potential to investors, retailers and even internal stakeholders.

GET YOUR SCORES
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