Iconic Brands Are Suffering Major Losses

Iconic Brands Are Suffering Major Losses

Kraft Heinz and Campbell’s are in trouble. Kraft Heinz’s stock price dropped 25 percent two weeks ago and their fourth-quarter earnings report that included a 15.4 billion asset write-down. Basically, they’re finally admitting that some of its brands are not worth...
Is It Worth $5,000,000 To Buy A Super Bowl Ad?

Is It Worth $5,000,000 To Buy A Super Bowl Ad?

$5 million for 30 seconds. I’ll write that again — $5 million for a 30-second commercial. The Super Bowl is not only football’s biggest day of the year but also advertising’s. Every year the question marketers ask themselves is, was it worth it? Will these brands get...
We Can All Learn Something From Gillette

We Can All Learn Something From Gillette

Gillette is one of the largest male brands in the world, but for the last few years, Dollar Shave Club has been pulling away Gillette’s customers one by one with their cheap, and delivered to your door razors. A few weeks ago Gillette was a brand on the brink of death...
The Prime Issue With Amazon

The Prime Issue With Amazon

Amazon’s e-commerce sales in the U.S. are expected to reach a staggering $258.2 billion this year, up nearly 30 percent from a year ago. If Amazon can reach these numbers, they will own nearly half of the U.S. e-commerce market by the end of 2018. As the numbers show,...
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