Hello
We’re I-Factor®

We’re highly strategic creators, thinkers, and planners from Red Bank, New Jersey. With over twenty years of experience in advertising, we know that the key to a brand’s success is Irresistibility. Our team has full knowledge and expertise across multiple categories, from food to beverage to health and wellness. We believe in relentless collaboration because we believe in understanding the consumer-brand relationship, in every aspect. Our revolutionary tool, I-Factor®, is the most innovative research tool for the digital age. Get ready to take your brand to Irresistible.

Today’s consumers are different. So our approach to insights is different.

I-Factor® is a revolutionary brand research tool that digs into the modern, fragmented relationship today’s consumers have with brands and categories. The completely digital study marries data and emotion coupled with brand equity tracking through Social Listening to act as an insightful measurement of the consumer-brand relationship.

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